Why Choose a Digital Route to Coverage for Your Business to Business Campaign?

The digital team reach out to websites everyday to provide the best quality digital coverage through media releases, high quality videos and infographics in order to earn our clients online presence. So, if you’re envisioning pale computer geeks making videos all day, think again. We’re creative, we’re enthusiastic and we produce quality editorial content which gains and maintains excellent online exposure.
 
Digital presence is becoming increasingly important. The internet is now the largest medium of communication and the primary way that people search for news (confirmed by Ofcom), free from the annoyance of a crumbling newspaper. So, the more instant news becomes, the greater the need for different and interesting content.
 
We cover every subject possible on the digital team. From parenting to property, travel to health, no stone is left unturned. However, from our vast knowledge of the web, business to business (B2B) seems to be the sector that really flourishes within digital media. Whether it’s a small business looking for in depth advice or industry professionals searching for all the latest news in their sector, these websites and stories are essential content.
 
But, why is B2B so popular within online media you ask? Well, in 2013, there were 4.9 million businesses in the UK and over 99% of these were small to medium enterprises, meaning the latest business information is widely sought after by a huge percentage of web surfers. So, even if the FTSE 100 does go straight over your head, or the increase in the need for big data specialists doesn’t faze you, business news affects us all. It’s a huge sector of interest, which means great content and coverage.

By now, you will be aware of awareness days and what they’re there to do. One in particular that really supports a business to business campaign is Small Business Advice Week (5th-11th Sept) that is owned by The Relations Group. Using this as a platform to bolster your businesses advice and guidance for our countries small and medium sized businesses creates a compelling news release. In 2015 we worked with some top dogs in different industries, ranging from Eventbrite to Royal Mail. The results speak for themselves:

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To find out more about how you can utilise digital coverage within your PR campaign, give us a call on 020 7158 0000 or email hello@digitalrelations.co.uk .