From ‘Top 5’ to ‘Top 10’, these ‘Top *inserts number here*’ lists are becoming more and more popular within online news outlets
News is readily available 24/7 and competition is rife, so stories need to be short, snappy and concise. The list format is popular among ‘new-age’ journalists as it reflects their fast paced way of life. The content is easy consume for readers who are flicking through stories on their phone or tablet, but remains informing or entertaining.
Lists can cover a variety of different subjects; for example ’15 Things You Must Do In London as Recommended by a Londoner’ made its way onto the home page of the Metro who boast 25 million Monthly Unique Visitors because of their unique writing style. To contrast this – Money guru Martin Lewis of MoneySavingExpert.co.uk wrote ‘20 Things You Must Know to Boost Your Credit Score’ for the Telegraph. From serious to light-hearted to humorous – this style of article is suitable for a growing number of topics.
To demonstrate why this format is so successful, we’ve compiled a ‘Top 5 Reasons That Top 5 Lists Work So Well’...
Short & snappy
According to the Guardian*, over half (55%) of UK adults access their news content online. If you’re scrolling through a news article on your smart phone, chances are you don’t want heaps of text to plough through. Short, entertaining, and enlightening is what the future of online journalism holds in store.
Good for Social Media
Because we’re such a tech savvy bunch, news sites will tweet most of their stories - as social networks are predominantly becoming a major news source. People are more likely to click on a ‘Top 10...’ because they know that it isn’t going to be a big commitment to read the whole article, especially as this can be summarised in 140 characters.
Pictures, pictures, pictures
This sort of article is typically quite visual. Images are often used to accompany each point. Websites like Metro and BuzzFeed also love to put in gifs, vines and videos – particularly for comedic affect within their articles. This adds comedic value and creates an interactive element.
No publication would veto this format – the Mail Online, Guardian, Telegraph and The i wouldn’t, and even lifestyle websites like Cosmopolitan, Glamour and GQ wouldn’t. This format enables us to secure valuable online coverage with content we are proud of. They are especially well received by journalists on a strict deadline, as they are easy to adapt and edit.
More digital content needed!
If we think back to a time of no internet (the horror!) and newspapers were our only source of worldly events, ‘4 Sure Signs You’re Stuck in a Life Rut’ probably wouldn’t have graced the pages of the Guardian. With high demand for news content, a ‘Top 10’ can be a crafty follow on from a previous news story. For example, it was recently in the press that processed meat is linked to cancer, a couple of days later The Independent uploaded ‘5 Reasons a Vegetarian Diet is Good For You’ – this creates more clicks and online traffic for websites and more coverage for clients. Win win!
Digital PR coverage
At IMN we stride to form good relationships with radio presenters and create content that will appeal to them. For more information on how your business, or you can be involved please click here to get in contact or call us on 020 7717 9696 or email firstname.lastname@example.org.