The pleasure we derive from watching others cook is abundantly clear with the sheer volume of views that recipe videos get online. Take the ‘Tasty’ Facebook account as an example, they have over 50 million (!) followers and each video racks up millions of views and likes. The much loved ‘Saturday Kitchen’ even reached 3 million viewers at its peak.
Adding some personality into the mix can really spice things up though. Our most recent recipe video was for Ombar, the chocolate makers who use Raw Cacao and whose ingredients are naturally and organically sourced.
They teamed up with the nutritional health coach, food blogger and Sunday Times bestselling author Madeleine Shaw. Madeleine has a big following on social media and her advice is widely used and respected by lifestyle writers – giving us a great starting point. This combined with the ongoing ‘Vegan’ trend that has hit the UK in the past couple of years meant we were able to produce a topical and engaging recipe video.
The production was smoothly executed and the filming only took up half a day. A week later we had two short recipe videos as well as press releases to coincide. As we wanted the video to be short and snappy to ensure viewers wouldn’t switch off half way through, we needed to make sure Ombar’s messages were within the press release. We opted for a ‘Top 5’ informative piece on Raw Cacao and the health benefits it offered.
See for yourself and take two minutes to have a watch:
Not only did the team really enjoy working on the project but the results were exceeded expectations. Digital Relations were able to secure coverage on Standard Online, Red Online and The Express Online.
If you are intrigued by the idea of a recipe video for your brand of PR campaign then give us a call for a free consultation on 0207 158 0000, or email us at email@example.com .