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  • Digital Relations
    • Partner: Independent Media News
    • Digital Facts
  • Expertise
    • Retail
    • Finance
    • Healthcare
    • B2B
    • Technology
    • Food & Drink
    • Leisure
    • Charity & Not For Profit
    • Travel
  • Services
    • Digital Competitions
    • Video Content
    • Infographics
    • SEO
  • Blog
  • Contact

CASE STUDY:

ABDO

Brand:
We worked with  ABDO (Association Of British Dispensing Opticians) - ABDO currently represents approximately 6,000 qualified dispensing opticians in the United Kingdom, it also has 700 members overseas, 600 associate members and approximately 2,000 student members worldwide.
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Objectives:
To commission a survey to find out parent’s attitudes and knowledge when it comes to their children’s eye health.

To communicate the fact that under 7's can get eye care – “Kids don’t need to be able to read to have an eye test.

To promote the role of the Registered Dispensing Optician – children must have spectacles dispensed by a registered practitioner – and to direct people to EyecareFAQ as a source of independent eye care information.

Campaign Highlights:
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Audience Reach - 6.8 million
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Coverage - 8 items of coverage

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Our Credentials Document:

If you are considering a digital PR or marketing campaign, want some ideas or just want to pick our brains feel free to get in touch!


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